Guest post by Becky Flansburg Blogging is such an invaluable tool for authors. There are a lot of different definitions for a blog, but put simply, a blog (short for “web log”) is a website or part of a website where you can post regular entries of opinion pieces, news, case studies, your email newsletter archive or anything else you want to share with your customers or prospects. Your blog
The Secret Sauce of Social Media Sharing for Authors
If you are an author or influencer, you know that having a profile on social media is not enough. You need to actually do something with it in an authentic non-spammy way to make it work for you. Social media needs to be just that; SOCIAL. Spend time sharing other people’s content, commenting on their updates and engaging in discussion. In a nutshell, Be present. Be accessible. Be consistent. Set