Audrey Press has been prevalent on social media for many years now and we have to admit that sometimes it’s a love/hate relationship! But also know that, from a marketing and connection standpoint, it is an indispensable way to get books in front of readers. Marketing 101=promote where your ideal customer is hanging out.
And they are undeniably hanging out on social media.
But, social media can be fickle at times and we agree that trying to keep up with the changes and improvements can feel like a full-time job. But if we drill it down, success on social media comes down to a handful of very simple lessons.
Keep it short and sweet: Studies have shown that Facebook and Twitter updates under 80 characters get the most Likes, Shares, and Comments. Why? Social media consumers have gold-fish attention spans. This means you have around 4 seconds to catch a reader’s attention and keep their attention. No one wants to read an essay on social media so keeping your information short-n-sweet is a good idea.
Participate-Don’t Push: Don’t forget the “social” in social media. Twitter, Instagram, Facebook, LinkedIn, and Pinterest are not just a place for you to continually talk about how awesome your products, services, achievements or business are. Genuinely want to get to know people. Read their posts and comment, like, and share their information as well. Build relationships first-the selling will come later.
Don’t Be Everything to Everybody: Another quick way for business professionals to burn themselves out on social media is when they attempt to be visible in every possible social media channel. Though visibility is great, this tactic would be a lot like painting a 3 story house with one gallon of paint! Pick one or two social media platforms and work them to your fullest potential.
Be Consistent: Many new social media start with good intentions and high ambitions, but quickly peter out when they discover social media takes long-term persistence and effort. If your social media platforms are starting to feel like a needy child, consider outsourcing your social media needs.
Don’t Feed The Trolls: Trolls and online haters are unfortunately a fact of life and there are far too many weirdos who feel overly brave when they are hiding behind a screen and keyboard. If someone is being vulgar and inappropriate on social media, block them, report them and move on. If someone is complaining or being rude, resist the urge to fire back. The online world is no place to get into a verbal cat fight with someone. Your readers/followers will notice and it could potentially damage the positive reputation you’ve worked hard to build.
Invite the complainer to message your order email you so you can see if they truly have a legit complaint or if they are just being difficult. Sometimes by simply acknowledging someone and inviting a deeper (private) conversation is enough to tone down their anger.
Social media can be a blessing and a curse all at the same time. BUT, it’s also an amazing way to connect with like-minded people, bridge the gaps of miles, learning new things, and stay tuned in to what is happening in the world. So don’t give up on it…yet. Instead, arm yourself with the skills to make the most of this useful tool.
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