{Guest Post from Susan Mayfield}
Book promotion is an ongoing project with a very big learning curve! Here are some Book Promotion Tips to keep your marketing machine humming.
Holiday Marketing Tips for Authors and Small Business Folks
- Much of the holiday shopping will happen ONLINE this year. Shoppers are buying online now more than ever because of COVID.
- Many in-person shopping events and shows will likely be canceled this year. Businesses that already have an online presence are ahead of the pack.
- People are buying EARILER this year because of COVID (mid-October)
- People will not be motivated by small discounts. Think 25% and up. People will expect discounts more than ever in 2020. It\’s perfectly acceptable to insist on a minimum cart value before the discount kicks in. Decide what that threshold is NOW.
- People will spend more when there’s a coupon code.
And whatever you do, don\’t stop marketing.
Don\’t give up.
Don\’t throw in the towel.
Don\’t decide that young readers don\’t need to hear/see your voice. They do. Probably more than ever.
During a time of uncertainty, books offer a refuge, sanctuary, and a slice of normalcy for kids.
So keep working/writing/trying/sharing/marketing.
Meet Susan Mayfield, the owner of Reduce the Chaos
My passion is promoting growing Small Businesses, Entrepreneurs, and Organizations, to increase their visibility on social platforms. I do this by using social media and email marketing plans as a part of connecting to their prospective clients and staying in touch with their current clients. The goal is for this increased visibility to result in more client satisfaction and increased revenue to you, the client.
As technology changed, I saw the opportunity to expand my already existing office services into the virtual assistant and social media manager arena. My focus shifted away from in-person office management and turned toward social media management and virtual assisting, thus, Reduce the Chaos Virtual Assisting and Social Media Management was born.
Personally I love to read and to learn new things (which is a good thing since social media changes rapidly!). I also have a large garden and spend part of my time in the garden during the warmer months here in Colorado.
ONE MORE THING…
What if you could \”live\” inside the pages of the children\’s books your family reads? What if you could enjoy the same adventures as the characters? BookJumping is taking the solitary act of reading a book and transforming it into an event that can be shared with others. It\’s the process of pulling books off shelves and stories off pages. It\’s making kids\’ books come ALIVE by \”jumping\” inside the pages.
The ABC’s of BookJumping: The Best of Jump Into a Book is a concept that lets parents, caregivers, homeschoolers, and educators use the books they have on their shelves to create moments of “learning by doing” and reading all rolled into one!
This robust literacy-based e-book contains over 150 hand-picked book reviews, unique book-inspired activities and recipes, book pilgrimages, facts about classic book authors that we all know and love, and many, many reasons to spend countless hours “unplugged” and revisiting classic stories.
Making reading an adventure for kids and not a \”task/ chore/requirement\” is a great way to help them increase the desire to learn and keep them interested as well. Setting aside time as a family and selecting a summer reading list is a great way to not only make the idea of reading more exciting but also to involve kids in voicing their thoughts and options on what it is that they would like to read.
Re-ignite your child\’s love of reading and encourage screen-free family time today.
Get the details here and reserve your copy ASAP.
