If you are a newly published author but are experiencing less-than-stellar sales or a book launch that didn’t quite go as planned, you might want to give this a read and discover
5 Reasons Your Book Promotion Isn’t Working
- You didn’t plan ahead. Being a “pantser” when it comes to writing (“fly-by-the-seat-of-your-pants”) but that mindset will not work so well when it comes to marketing and selling your finished product. Effective book promotion need to have athought outt plan with plenty of time to implement and build buzz. Spontaneously thinking “Today I will run a sale” plans rarely work to their fullest potential. Careful planning for all launches, promotions, and sale is essential for sales success.
- You didn’t let your potential readership know sooner. Back to the “building buzz” comment: you need to create a marketing calendar that plots your efforts, events, and promotions months in advance. Knowing what’s upcoming gives you the chance to build anticipation for your launch, product, or sale to your readership and followers via teasers, book cover reveals and things like behind the scenes looks at the “birth” of your book.
- You have too much competition. Yes, your story may be about a bunny and promoting it around Easter seems like a no-brainer, but the interwebs are cluttered with hundreds of authors with the same idea. Your bunny story can have just as much leverage and success if promoted in the “off-seasons” as well when there are less noise and competition. Books need to enchant and intrigue book buyers with unique perspectives and plot twists. Your bunny story could be about a rabbit who wants to switch places with Santa Claus only to find out being an Easter bunny is the better deal. Weave a fun story and a great lesson (ex: envy or being grateful for what you have) may have a better chance of catching customer’s attention.
- You didn’t build your platform ahead of time. Many authors (and business folks too) think they can create a Facebook Page and come out of the gate with their “buy my stuff!” guns a’blazin and people will respond favorably. They think that social media is their platform to constantly toot their horn and sell their products. They think that if they build a Facebook Page or blog, magically readers will come. All of the above is very far from the truth. The key is to take the time to create your social presence and build relationships FIRST. Once your Likers, Followers, Connections, and Fans have gotten to know you they are less likely to tune you out when “selling time” does come. Building relationships come FIRST, the selling will come later.
- You didn’t leverage. Ever heard the saying “the power is in the list?” This is referring to the act of tapping into the power of your email mailing list to keep your potential buyers informed, interested, and up-to-date on your book’s activities. Don’t have a list? Check into using someone else’s. Ask friends, families, and business connections to “pass the word.” If you know of influential marketers or bloggers, offer a trade out. Ask to be included in their latest email newsletter (leverage their list) while you return the favor with your strong social media and blog presence. It’s a win/win.
NOTE: If #5 seems too forward for your liking, use the “spread the good news” tactic with your email list (ex: “I am so excited to share with my closest friends and family!”) angle instead. Please don’t consider this “bragging.” Consider it sharing special news, with people who are dear to you, in a very authentic and honest way. If you feel comfortable doing so, you can also encourage them to share with their friends, family, and connections. This my friends is leveraging.
Experience the magical story of a family of foxes that took up residence right in the front yard of the author and publisher, Valarie Budayr. The Fox Diaries: The Year the Foxes Came to our Garden offers an enthusiastically educational opportunity to observe this fox family grow and learn together.
From digging and hunting to playing and resting, this diary shares a rare glimpse into the private lives of Momma Rennie and her babies. Come watch as they navigate this wildly dangerous but still wonderful world. Great to share with your children or students, The Fox Diaries speaks to the importance of growing and learning both individually and as a family unit. It is a perfect book for story time or family sharing. Not only can you read about the daily rituals of this marvelous fox family, there is an information-packed resource section at the end of the book that includes lots of facts and even a few “fox movies” that you can enjoy with your family. Grab your copy of this beautiful and inspiring book HERE.
Valarie Budayr is the founder of the independent publishing house Audrey Press and co-author of The Ultimate Guide to Charlie and the Chocolate Factory and The Fox Diaries: The Year the Foxes Came to our Garden. She is also the co-founder of Multicultural Children’s Book Day. Valarie is passionate about making kid’s books come alive and bringing back the joy of reading to young and old alike. You can find her doing that on her popular blog and website, Jump into a Book.
Noreen Wenjen has spent the last two decades of her successful career recognizing the importance of creating a nurturing environment for music students. With two filled-to-capacity piano instruction studios to her credit and a vast knowledge of marketing gleaned from working at two Fortune 500 companies, Wenjen is sharing her proven business tactics with other music teachers who are committed to establishing a successful music studio with longevity.
In her new book, Two-Year Waitlist: An Entrepreneurial Guide for Music Teachers, Wenjen shares her proven method of using marketing, technology, and business know-how to grow a two-year wait list for a successful independent music studio. From identifying the value of a music teacher and connecting with students to taxes, fees and running a music school like a business, she shares knowledge and experience to educate other professional music teachers on how they can create an empire that will have students lining up for their expertise.
“Noreen Wenjen has created an invaluable guide for the private piano teacher. Her years of success in this field have enabled her to write a book that is both comprehensive and wise. An absolute must for piano teachers.”
– Dr. Stewart Gordon, Professor of Keyboard Studies at the Thorton School of Music, University of Southern California
Learn more about the book and author HERE.
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